Pandemic adversely hit our lives and livelihoods; certain trends majorly shifted their traits due to the economic crisis.
Skim this blog, and you will find a brief discussion of 5 prime beauty and personal care trends that confronted the crisis in 2021.
Surging Towards A Better Perception Of Premium Beauty
Matured customers are getting more careful about what they are buying today, be it on the web or in actual stores; the majority of the population have corrected the misconception that buying expensive beauty products is only effective and powerful in any case.
Buyers are interested in knowing details about the product, like how the product is made, which ingredients are used, etc. Therefore, simply a premium tag on the product would not attract consumers anymore. Considering such changes of buyer’s perspective is particularly significant for every beauty brand for creating exceptional deals and for leading cut-throat competition of the market.
Earlier, the premium beauty concept was broadly attached with leading brands of the industry. But now, users are giving intense priority to organic products, regardless of brand popularity.
Accordingly, the factor to lead the market is changed, and brands must innovate strategies of premium beauty considering the user’s expectations. The chart below briefly depicts the consumer perception of ‘premium’ while buying any beauty products.
No More Dilemma Of Natural And Synthetic Ingredients
In the course of recent years, we were facing a great dilemma for beauty products: whether to choose natural or synthetic ingredients. Unfortunately, no products are 100% natural, and there are few synthetic ingredients essential for our skin.
With the rising awareness for eco-friendly sustainable environment culture, the use of synthetic ingredients harming any living being is gradually becoming obsolete. For instance, synthetic ingredients for fragrance often cause skin irritation and become toxic for the environment at the time of disposal.
What Is The Concept Of Clean Beauty?
Trends of clean beauty products are staggering in the beauty industry. In simple words, clean beauty includes sustainable, eco-friendly skincare products that are absorbed by skin cells; stays on the skin for almost 24 hours, so our attempts at personal care must be clean and wise.
How To Be A Part Of Clean Beauty?
Skincare products like cleanser, serum, sunscreen, moisturizer, and so forth, our regular skincare items must be selected by looking over its primary ingredients. Paraben, fragrance, hydroquinone, aluminum compounds, etc., are toxic ingredients that must be avoided. The idea of clean implies that an item ought to have thought about human and ecological well being, utilizing a nontoxic component as a plant-based element.
Prioritizing Time For Skincare
The market size of the worldwide skincare items was projected to extend at a CAGR of 4.4% from 2019 to 2025 in impacts of a steep rise in the beauty products demand curve. Furthermore, with a stable increase in the number of beauty-conscious people, the market for serums, sunscreens, and moisturizers expanded across the globe by passing years.
In addition, pandemics of 2020 replaced the eCommerce trends and shifted the buying behavior for the majority of the population. Nevertheless, the beauty sector has survived in the industry by technological advancements.
People have started prioritizing Skincare and personal care routines for boosting up wellbeing. However, our surroundings and lifestyle have relative impacts on the skin; stress hinders the healing process of skin cells and results in skin issues like acne. Also, corona guidelines forced the wearing of face masks which became the reason for acne among many people with sensitive skin.
At Home Personal Care Trends
Lifestyle in lockdown built a habit of home solution for every work whether it is attending school, office or performing personal care activities; every single work was initiated from home. Talking about personal care, people loved the modern ways of personal care.
Digital skincare tools allowed people to undergo skin treatments at home without witnessing any surgical treatments. In addition, skin prepping mechanisms like radiofrequency skin tightening gave the one-stop solution for numerous skin issues like acne scars, wrinkles, dark circles, etc., and improved premature aging effects on the skin.
Prior to the pandemics, at-home personal care trends were growing among western countries, but the adverse impacts of covid skyrocketed the home personal care trends in the market. DIY tactics for Skincare became a top trending topic on social media. People started learning home hacks for personal care.
Personalization And Digital Boom In The Beauty Device Market
Beauty brands are utilizing big data analytics and consumer behavior to innovate customized items for niche segments of the consumer market. Personalization is the most powerful mechanism for establishing trust among the users, with the essence of improving the ratio of brand loyalty.
A study revealed that personalization uplifts the client’s satisfaction proportion. In skincare products, personalization is possible in terms of skin types, skin conditions, skin tones, and also climate conditions (skin reacts differently with climate changes).
The Digital boom in the personalized skincare market is one of the great reasons for the beauty sector’s survival in pandemics. Global eCommerce trends of online marketing tactics have offset the traditional methods of promotion. In addition, the Corona crisis propelled consumers to shift their preference of retail buying to e-buying.
The rising use of social media is creating enormous opportunities for beauty brands to promote their product via visual content. Today, people are keenly interested in knowing the product briefly before buying. Therefore, beauty influencers actively create product tutorials and engage the viewers by posting challenges on social media. For instance, a challenge is posting #nomakeup #nofilter photo on the Instagram page and winning exclusive gifts.
Digital platforms are accelerating the beauty sector growth in odd situations like covid crisis. Future of the beauty sector is redefined by digital technologies like AI confronting the virtual world of beauty. In the article we saw how beauty brands are transforming their strategies to lead the competitors. Let us witness the new era of digital beauty, by upgrading standard of living.
Riddhi Ganatra is an online marketing consultant and outreach expert who loves to write and review fashion and beauty products. She spent more than three years as a content creator covering topics like online marketing, technology, motherhood, lifestyle, beauty, and more.