Colgate vs Pepsodent – Which brand is better for your dental health?

Colgate vs Pepsodent

The war between “Colgate vs Pepsodent” continues as both are the leading dental care brands in India. Toothpaste is our daily requirement as we start our day by brushing our teeth. So we should be very concerned about choosing the right toothpaste for us as well as our children.

The comparison between Colgate and Pepsodent will be done on the basis of brand value, varieties available in the market, the growth strategies, and which one is the most suitable for our dental health.

So, let’s begin,

1. Product type

Colgate is an American brand famous for its toothpaste, toothbrushes, and mouthwashes. It is not only famous in India but also in the entire world. Its product type is oral hygiene.

Pepsodent is also an American brand specialized in toothpaste. Pepsodent is famous for its advertisement and strategic growth plans. Its product type is toothpaste.

2. History

Colgate was first introduced in 1873, where it was stored in glass jars and were sold. Colgate became famous in 1950 because of its slogan “It cleans your breath while it cleans your teeth”. From 2002 Colgate started becoming a big brand.

Pepsodent was started by the Pepsodent Company, in Chicago. In the phase of 1930-1933, this company advertised itself a lot. As a result, the company became famous. Pepsodent was famous then until Colgate came into the market. Pepsodent is one of the most trusted brands in India.

3. Introduction year

Pepsodent started about 105 years ago in the United States, whereas Colgate was introduced about 147 years ago in the United States. 

4. Owners

The owners of Pepsodent are Church & Dwight Co. and Unilever, where Church and Dwight function only in the United States and Unilever function worldwide except the United States.

The owner of Colgate is Colgate-Palmolive and it provides support to the entire world. 

5. Variety of products

The main Colgate toothpaste products include

  • Colgate Total
  • Colgate 360
  • Colgate Max Fresh
  • Colgate Sensitive
  • Colgate Strong Teeth

Till 2012 Colgate launched about 32 varieties.

The main Pepsodent toothpaste products include

  • Pepsodent Herbal
  • Pepsodent Neem
  • Pepsodent Lavang & Salt
  • Pepsodent Aloe Vera
  • Peposdent Sensitive

6. Market share

Colgate has a market share of about 52% whereas pepsodent along with closeup has a market share of 22%. 

7. Company

Colgate-Palmolive owns Colgate. It is an American multinational company whose headquarters is situated in New York. This company mainly concentrates on house care products. This company started about 214 years ago. The founder of this brand is William Colgate. It provides services all over the world.

Pepsodent is owned by Unilever. It is a British multinational goods company, whose headquarters is in London, UK. Unilever’s products include food, candy, energy drinks, cleaning products, beauty products, and toothpaste. Unilever is the world’s biggest soap manufacturer. This company started about 91 years ago. 

8. For dental issues

Colgate is the most loved toothpaste brand by dentists. Doctors recommend Colgate for dental issues and sensitivity issues. Colgate Sensitive toothpaste is your best choice here. Though pepsodent also is famous but for sensitivity doctors recommend Colgate.

Colgate vs Pepsodent – Which is the best?

Following these facts according to be Colgate is the best for your dental health. The brand awareness and trustability factory are more in Colgate compared to Pepsodent. Also, the variety of toothpaste in Colgate is way more than Pepsodent. You can choose any flavor of toothpaste according to your preferred taste but there are certain limitations in Pepsodent. Colgate is also the most recommended toothpaste by dentists. Pepsodent is also not bad but if compared to Colgate, it loses the race.


Both Pepsodent and Colgate are great brands for your dental health. You should concentrate more on your brushing techniques and regularity to get the best results for your teeth. You can also add a little bit of salt along with your teeth to get whiter teeth.


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